Brand & Campaign Implementation
During my time with Michael Baker International, I worked closely with the corporate communications team. Their in-house designers created the art direction for each campaign. My responsibility was to implement the campaign and ensure continuity across all items. Utilizing their established brand guidelines, I created event collateral, web graphics (social media, email, intranet), and print ads. A collection of my projects are below.
Leadership Meeting & 80th Anniversary Celebrations
Leadership Meeting Program
Swell Water Bottle & Wrapping Paper
Chairman's Award Finalist Social Media Announcements
A keepsake forged to celebrate 80 years
The "Wellness Blueprint" is an internal newsletter for Michael Baker employees.
Print Ad Templates
I setup 300+ ad templates. The art direction is by their in-house designers, and the photography from Michael Baker project sites. The goal was to create a library of ads highlighting Michael Baker's innovative infrastructure services: Planning, Federal, Architecture, Bridge, Energy, Land Development, Technology, and Transportation.
Social Media Graphics
I created social media graphics for multiple campaigns.
And, one of my favorite campaigns, celebrating Michael Baker's 80th Anniversary. I love seeing old pictures and the way of life for engineering over the 80 years.
View my portfolio.
Connect with me on LinkedIn.